Simon set up FJ in country Z. It makes fresh fruit drinks. Simon had a well paid job with a large food and drinks compan
Posted: Sun Apr 17, 2022 6:21 pm
Simon set up FJ in country Z. It makes fresh fruit drinks. Simon
had a well paid job with a large food and drinks company but he
wanted to create his own business. He left his job 6 months ago to
set up FJ. Simon wants to provide people with a healthy alternative
to the mass produced drinks that are available in most shops
Simon is willing to work hard to make FJ a success. He has lots
of ideas for new drinks. He has been making the drinks at his house
and selling them at a market stall. He does not have enough space
to produce a higher output on his own. The first drinks FJ produced
were made from just 2 types of fruit to keep costs down. The
business has been profitable. Simon now wants to expand the
business rapidly and he needs to raise $100 000 to open a factory.
He will need to recruit production workers. He is considering using
crowd-funding instead of a bank loan to raise the necessary
finance.
Simon wants to produce a new type of drink. He has carried out
market research using three methods to help him decide which fruit
drink to produce and what price to charge. He has estimated demand,
costs and prices for two possible new drinks, as outlined in
Appendix 3. He must decide which one FJ should produce
Simon plans to open more fruit drink market stalls in busy areas
of the city. He needs to recruit a manager to operate all of FJ’s
drink stalls. This person will need to be reliable and able to make
their own decisions. Simon may have to pay to train the new
manager. If these market stalls are successful, Simon can start
opening market stalls in other cities.
Appendix 1 Main News - 12 May 2020 The Government in country Z
wants to promote healthy eating and drinking to make people more
productive at work and also live longer. The Government plans to
spend more money on providing information about healthy food and
drinks. It hopes that this will encourage people to think about
what they are eating and drinking.
The Government is also worried about slow economic growth. It
has recently increased government spending on improving public
transport and paying higher wages to public sector employees
(b) Consider the two products outlined in Appendix 3. Which
product should FJ produce? Justify your answer using relevant
calculations.
Drink A:
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Drink
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Recommendation:.............................................................................................................
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[12]
kindly show working not mark schemes
Appendix 2 Three applicants for the position of manager of the fruit drink market stalls Joe Zabeen Jim Expected wage $6 per hour rate $15 per hour $10 per hour Experience Qualifications 4 years part-time work in a 15 years as an 6 years working as a café when studying for a assistant manager of a manager in a restaurant in degree large shop in a mall the city centre 3 A levels, Degree 5 IGCSEs Hygiene certificate (required No qualifications Hygiene certificate (required if working with food and if working with food and drinks) drinks) Long hours of work with few Wants to gain a Wants more of a challenge holidays promotion at work Reason for changing job Appendix 3 Information on two possible new fruit drinks. Drink A Drink B Forecast weekly demand 2000 5000 Average variable cost of fruit $4.00 $1.00 Fixed costs per week $500 $500 Selling price $5.00 $2.00 Number of types of fruit used 6 2 Likely market segment High income consumers Low income consumers
had a well paid job with a large food and drinks company but he
wanted to create his own business. He left his job 6 months ago to
set up FJ. Simon wants to provide people with a healthy alternative
to the mass produced drinks that are available in most shops
Simon is willing to work hard to make FJ a success. He has lots
of ideas for new drinks. He has been making the drinks at his house
and selling them at a market stall. He does not have enough space
to produce a higher output on his own. The first drinks FJ produced
were made from just 2 types of fruit to keep costs down. The
business has been profitable. Simon now wants to expand the
business rapidly and he needs to raise $100 000 to open a factory.
He will need to recruit production workers. He is considering using
crowd-funding instead of a bank loan to raise the necessary
finance.
Simon wants to produce a new type of drink. He has carried out
market research using three methods to help him decide which fruit
drink to produce and what price to charge. He has estimated demand,
costs and prices for two possible new drinks, as outlined in
Appendix 3. He must decide which one FJ should produce
Simon plans to open more fruit drink market stalls in busy areas
of the city. He needs to recruit a manager to operate all of FJ’s
drink stalls. This person will need to be reliable and able to make
their own decisions. Simon may have to pay to train the new
manager. If these market stalls are successful, Simon can start
opening market stalls in other cities.
Appendix 1 Main News - 12 May 2020 The Government in country Z
wants to promote healthy eating and drinking to make people more
productive at work and also live longer. The Government plans to
spend more money on providing information about healthy food and
drinks. It hopes that this will encourage people to think about
what they are eating and drinking.
The Government is also worried about slow economic growth. It
has recently increased government spending on improving public
transport and paying higher wages to public sector employees
(b) Consider the two products outlined in Appendix 3. Which
product should FJ produce? Justify your answer using relevant
calculations.
Drink A:
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Drink
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Recommendation:.............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[12]
kindly show working not mark schemes
Appendix 2 Three applicants for the position of manager of the fruit drink market stalls Joe Zabeen Jim Expected wage $6 per hour rate $15 per hour $10 per hour Experience Qualifications 4 years part-time work in a 15 years as an 6 years working as a café when studying for a assistant manager of a manager in a restaurant in degree large shop in a mall the city centre 3 A levels, Degree 5 IGCSEs Hygiene certificate (required No qualifications Hygiene certificate (required if working with food and if working with food and drinks) drinks) Long hours of work with few Wants to gain a Wants more of a challenge holidays promotion at work Reason for changing job Appendix 3 Information on two possible new fruit drinks. Drink A Drink B Forecast weekly demand 2000 5000 Average variable cost of fruit $4.00 $1.00 Fixed costs per week $500 $500 Selling price $5.00 $2.00 Number of types of fruit used 6 2 Likely market segment High income consumers Low income consumers