1) Complete your personal brand report card by reviewing your publicly available online profiles. Give yourself honest g
Posted: Thu Jul 07, 2022 11:29 am
1) Complete your personal brand report card byreviewing your publicly available online profiles. Give yourselfhonest grades in the following categories:
* strategic (knows what type of role they want)
* positive (not arrogant)
* promising (how can you show potential for growth)
* person-centric (a decent human being and nice to bearound)
* artifactual (what do you provide to back up your claims).
2) What do you need to add, remove or change tobring your grades up?
Kindly give the solutions to both of thesequestions as soon as possible.
14.4 Plan for your own continuing education in public relations. Public relations degree programs offer a series of specific public relations courses designed to prepare students for entry into the field. However, given the importance of relationship building, culture, persuasion, management, law, ethics, societal trends and research, a foundation in liberal arts, social sciences, business and language is also im- portant to help you understand your role in society. Willingness to continually learn beyond school is also critical as media and society change rapidly. DISCUSSION QUESTIONS 1. Complete a report card of your personal brand by reviewing all your publicly available online profiles. Google yourself to make sure you don't miss anything that others might find if they look you up. Give yourself honest grades for being strategic, positive, promising, person-centric and artifactual. What do you need to add, remove or change to bring your grades up? 2. Pick three organizations you would like to work for, and research their job openings. Do any of them list public relations or related jobs? If so, pick the one job that appeals to you most. (If you can't find a public relations-related job opening, keep searching organizations that you like until you find one.) What are the primary duties of the position? 3. Which area of specialization (health, sports, entertainment, political, financial, etc.) appeals most to you, and why? How would a public relations job in that field be similar to and different from other areas of specialization? KEY TERMS Personal branding 375 Gig economy 381 14.5 Discuss ethical dilemmas related to the professional values of competition and loyalty. Competition is a key provision in the PRSA Code of Ethics. Ethical dilemmas may arise when loyalty to colleagues from prior jobs conflicts with responsibility for fair competi- tion in a new job. For example, when work- ing for a company that is accepting bids from agencies, you have to be careful not to give any unfair advantage to an agency for which you used to work. The goal is to pro- mote fair competition and respect among professionals. Find a specific job ad describing a position in public relations that you would like to have three to five years from now. Carefully review the qualifications. Which qualifications do you meet now? Which ones don't you meet? What, specifically, can you do in the next three to five years to make yourself competitive for that type of job? CASE STUDY Many people criticized Talia Jane, but many people respect that she voiced her opinion against a powerful corporate em- ployer. Do you admire what she did? Why or why not? Look up what she has done more recently. How did the Yelp incident affect her personal brand? 6. Describe a time that you've been in a position (in games or school or work) where you were responsible for ensuring fair competition de- spite your loyalty to one of the competitors. Did competition trump loyalty? Why (or why not)? Would you use the same moral reasoning in a professional career in public relations? Non-compete clause 395 KEY TERMS 397
* strategic (knows what type of role they want)
* positive (not arrogant)
* promising (how can you show potential for growth)
* person-centric (a decent human being and nice to bearound)
* artifactual (what do you provide to back up your claims).
2) What do you need to add, remove or change tobring your grades up?
- 1 Complete Your Personal Brand Report Card By Reviewing Your Publicly Available Online Profiles Give Yourself Honest G 1 (433.78 KiB) Viewed 22 times
14.4 Plan for your own continuing education in public relations. Public relations degree programs offer a series of specific public relations courses designed to prepare students for entry into the field. However, given the importance of relationship building, culture, persuasion, management, law, ethics, societal trends and research, a foundation in liberal arts, social sciences, business and language is also im- portant to help you understand your role in society. Willingness to continually learn beyond school is also critical as media and society change rapidly. DISCUSSION QUESTIONS 1. Complete a report card of your personal brand by reviewing all your publicly available online profiles. Google yourself to make sure you don't miss anything that others might find if they look you up. Give yourself honest grades for being strategic, positive, promising, person-centric and artifactual. What do you need to add, remove or change to bring your grades up? 2. Pick three organizations you would like to work for, and research their job openings. Do any of them list public relations or related jobs? If so, pick the one job that appeals to you most. (If you can't find a public relations-related job opening, keep searching organizations that you like until you find one.) What are the primary duties of the position? 3. Which area of specialization (health, sports, entertainment, political, financial, etc.) appeals most to you, and why? How would a public relations job in that field be similar to and different from other areas of specialization? KEY TERMS Personal branding 375 Gig economy 381 14.5 Discuss ethical dilemmas related to the professional values of competition and loyalty. Competition is a key provision in the PRSA Code of Ethics. Ethical dilemmas may arise when loyalty to colleagues from prior jobs conflicts with responsibility for fair competi- tion in a new job. For example, when work- ing for a company that is accepting bids from agencies, you have to be careful not to give any unfair advantage to an agency for which you used to work. The goal is to pro- mote fair competition and respect among professionals. Find a specific job ad describing a position in public relations that you would like to have three to five years from now. Carefully review the qualifications. Which qualifications do you meet now? Which ones don't you meet? What, specifically, can you do in the next three to five years to make yourself competitive for that type of job? CASE STUDY Many people criticized Talia Jane, but many people respect that she voiced her opinion against a powerful corporate em- ployer. Do you admire what she did? Why or why not? Look up what she has done more recently. How did the Yelp incident affect her personal brand? 6. Describe a time that you've been in a position (in games or school or work) where you were responsible for ensuring fair competition de- spite your loyalty to one of the competitors. Did competition trump loyalty? Why (or why not)? Would you use the same moral reasoning in a professional career in public relations? Non-compete clause 395 KEY TERMS 397