AGBU 4340 Activity 1 Chapter 1 Name: Short Writing Assignment in AGBU 4340 Agribusiness Marketing The first step of the

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Agbu 4340 Activity 1 Chapter 1 Name Short Writing Assignment In Agbu 4340 Agribusiness Marketing The First Step Of The 1 (95.12 KiB) Viewed 28 times

AGBU 4340 Activity 1 Chapter 1 Name: Short Writing Assignment in AGBU 4340 Agribusiness Marketing The first step of the marketing process is to understand the marketplace and consumer needs. In this activity, please first look at the following website showing the average annual expenditures of American households from 2013 to 2020: https://www.bls.gov/cex/tables.htm. This website gives you an overview of how consumers spend their money, reflecting consumer demand in the U.S. Please find exhibit sources on the website and write two paragraphs addressing the following market research questions. Paragraph 1: Sentence 1.1: How do U.S. households' expenditures on beef change from 2013 to 2020? (generalization) Sentence 1.2: How much did an American household spend on beef in 2013, 2019, and 2020 respectively? (example/supporting evidence) Sentence 1.3: How does the Covid-19 pandemic affect households' expenditures on beef? (exception) Paragraph 2: Sentence 2.1: How is beef consumption associated with socio-demographic characteristics? (generalization) Sentence 2.2: How do the expenditures on beef differ across different income levels? (supporting evidence) Sentence 2.3: How do the expenditures on beef differ across different age groups? (supporting evidence) Sentence 2.4: How do the expenditures on beef differ across different racial groups? (supporting evidence)