Answer Happy

Case Study Exercises 1. Trip Report. As the social media manager for your organization, WeAccess, a start-up company with an app that uses crowdsourcing to collect and share accessibility information, you would like to attend Social Media Camp, Canada's largest social media conference. The conference focuses on the latest developments in social media marketing, communications, sales, crowdsourcing, e-learn- ing, content marketing, and e-mail marketing-all of which are relevant to the day-to-day operations and growth of your company. Jibar Mohammed, the president of WeAccess, has agreed to cover the $700 registration fee, with the understanding that you will be responsible for other expenses, in- cluding your airfare, lodging, and meals. In return for covering the registration fee, Jibar has asked that you provide regular tweets and updates from the conference, as well as a full trip report detail- ing why you attended, what events you attended, what contacts you made, and important take- aways that may be of benefit to your organiza- tion. Write three to five business-focused tweets

gate on the conference, and draft a full trip report to be sent in e-mail format. (For purposes of this report, review the events described on the confer- ence's agenda page, http://socialmediacamp.ca/ agenda, and imagine that you have attended some of them.) " Upload Blocked Notes Comments O 55 00 토 ENG INTL O a screen rec 90% 11:05 AM 05-07-2022