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In www. Price* Reliability" Age Positioning Awareness Accessibility Overall (The top two buying criteria is listed in the Capstone Counter Segment Analysis reports) Incomplete Traditional Price Reliability Age Positioning Awareness Accessibility [ $20.00 $23.33 17,334- 19,000 0.5 year away from ideal 0.5 away from ideal 80%-100% 80%-100% The top two buying criteria for the segment were raled A and the awareness and accessibility were rated at least a D "Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product. Low End To score an A Price Rellability Age Positioning Awareness Accessibility To score a B $23.34 - $26.67 15.667 -17,333 1 year away from ideal 0.6-1 away from ideal 51%-80% 51%-80% The top two buying criteria for the segment were raled B and the awareness and accessibility were rated at least a D High End Price Rellability Age Positioning Awareness Accessibility Performance Price Reliability Age Positioning Awareness To score a C $26.67 - $30.00 14,000 -15,656 1+ years away from ideal 1 away from ideal 0%-50% 0%-50% If you are not able to meet the criteria to score an A or H, then your score will be a C Accessibility Size Price Reliability Age Positioning Awareness Accessibility