questions would you ask the testers?
Think Like a Marketing Manager Dell revolutionized the personal computer Industry in the 1990s by giving consumers what they wanted at the time: commodity components they needed without having to buy the ones they didn't need. The focus was on functionality, not on style. Now that all personal computers are functional, and prices have come down, computer makers compete on the basis of features and design. Dell's latest line of new. personal computer products is the Ultrabook, a slim design laptop that converts to a tablet. 1. As a consumer, what do you value most in your personal computer? Talk to your friends and find out whether they value the same thing, or if they name other features or benefits as most important. How could the marketers at Dell use this information to develop its next new personal computer? 2. Dell also marketed a line of its popular Inspiron laptops in colours, from pink to "spring green." Find out whether they are still available. If not, were they just a fad? 3. What else could Dell do to make its computers more stylish?
1. Tesla Model S, Apple iphone 6 plus and VaporFi e-cigarettes. Which stage of the product life cycle is each of these products in? Explain how you were able to identify the stage. How long do you think it will be before each product enters the next stage of the life cycle? I 2. Yoplait recently introduced a new product to the market called Yoplait Tubes that is targeted to children. Visit the Yoplait website and learn about this product. Now, assume the role of the product manager responsible for Yoplait Tubes. You have been asked to modify the market for this product. Do you think this product can be adapted for the adult market? Devise a plan for testing the product concept with 25- to 45-year-olds. What factors would be critical to your test? What 1. Tesla Model S, Apple iphone 6 plus and VaporFi e-cigarettes. Which stage of the product life cycle is each of these p
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