Page 1 of 1

[from Luthans & Doh, entire book] You will prepare a report, including recommendations, for a United States pharmaceuti

Posted: Tue Apr 12, 2022 10:49 am
by answerhappygod
[from Luthans & Doh, entire book] You will prepare a report,
including recommendations, for a United States pharmaceutical
company's overall entry strategy into a foreign market (India).
Your strategy should include attention to the social, political,
cultural, and economic environment of the country you propose
entering, the entry and organizational strategies the company
should advance, including potential alliances with local firms, and
a discussion of the ethical, negotiation, leadership, and
management challenges associated with your
recommendation.