Nike is forecasting sales of a new sneaker using purchase intentions. They ask 500 potential customers how likely they a

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answerhappygod
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Nike is forecasting sales of a new sneaker using purchase intentions. They ask 500 potential customers how likely they a

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Nike is forecasting sales of a new sneaker using purchaseintentions. They ask 500 potential customers how likely they are tobuy the sneaker. Nike than calculates market share by multiplyingthe “definitely will buy” and “probably will buy” responses bytrial rates. Nike is using the _________________________.
top-down strategic approach
top-two-boxes approach
market testing approach
bottom-up strategic approach
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