Answer Happy

In your role as a Junior Marketing Analyst at the supermarketchain ( Big C ) , you have been working hard on preparing the rollout for the new ‘Luxurious’ range of own-brand food products. Thisproduct line will be positioned in a distinctive and inviting waythat combines luxury, superior taste and value. Equally, theproduct line must sit comfortably with other regular and similarfood products. You now need to develop a compelling and creativemarketing plan for the new product line. It must clearly articulatea bold marketing strategy and include tactical actions that areclearly aligned to the overall organisational objectives. Yourmarketing plan also needs to incorporate a media plan as part ofthe overall marketing campaign.
Question 1 Develop a marketing plan that includes key elementsof marketing planning for an organisation to achieve marketingobjectives. (
Produce a marketing plan for an organisation that meetsmarketing objectives )
Ques 2 Produce a media plan that includes recommendations andrationale for selected media activities that meet budgetaryrequirements and objectives of a marketing campaign brief (
Develop a media plan to support a marketing campaign for anorganisation )