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Research Methods Read the case study below and answer ALL question that follow. Real Time Shop CEO Ventures into A Resea

Posted: Wed Jul 06, 2022 6:07 am
by answerhappygod
Research Methods
Read the case study below and answer ALL question thatfollow.
Real Time Shop CEO Venturesinto A Research Methodology Program
Real Time Shop is a company that was established in 1995. It offersonline clothing to customers that are not interested in physicallygoing into stores but opt to rather shop in the comfort of theirhomes. Due to the COVID-19 pandemic, the store experienced a higherturnover than it had ever experienced since inception. As a result,the CEO Mr Phillips Bunda opted to further his studies as anupskilling initiative to ensure that he properly manages theorganisation under complex COVID-19 dynamics as means to maintainthe profits that they were experiencing.
As Mr Bunda progressed with his studies he excelled in all themodules with an exception of research methodology. In spite aconcerted effort to ensure that sufficient understanding of themodule is acquired it was still impossible for Mr Bunda tocomprehend some aspects of the module. It was established that mostof the problems were centred around the followingaspects:
- Negotiating access and research ethics- Understanding research philosophies and approaches- Critically reviewing the literature- Formulation of a research topic- Collection of primary and secondary data- Distinction between quantitative and qualitative data- Writing and presenting a project report
It was after intense frustration and confusion that Mr Bundadecided to appoint Prof Thato Masilo to provide him with therelevant support and mentorship so that he can manage the researchmethodology module. Nonetheless these difficulties did not deter MrBunda from finding the module interesting. He specifically likedthe fact that in research one chooses a topic of choice,intensively reviews literature about that topic, decides on themethodology or an approach to the study and makes conclusions aboutthe findings. Mr Bunda is accustomed to difficulties in his role asa CEO so the problems encountered when undertaking the researchmodule were not going to demoralise him.(Source:http://www.kemang.com/research-consulta ... orporation)
QUESTION 1 [25 Marks]
1.1)The fact that there is a close connectionbetween the research subject and research problems is a significantconcept for Mr Bunda to grasp. In light of this, provide aninterpretation of the important considerations to be made whenformulating the research problem. (12 marks)
1.2) Understanding the characteristics of asuccessful research topic is critical when designing a researchstudy. Discuss themain characteristics that Mr Bunda should be aware of when comingup with a research topic (13 marks)