This is a graduate course and students will be expected to research and write papers summarizing in their own words what
Posted: Wed Jul 06, 2022 6:07 am
This is a graduate course and students will be expected toresearch and write papers summarizing in their own words what theyhave found on current topics from the weekly readings. Research isa theoretical review of relevant literature and application offindings in the literature to a topic related to a specificindustry, field, or business problem.
The research must be conducted using peer-reviewed trade oracademic journals. While Blogs, Wikipedia, encyclopedias, coursetextbooks, popular magazines, newspaper articles, online websites,etc. are helpful for providing background information, theseresources are NOT suitable resources for this researchassignment.
Topic Selected: Return on investment, key performanceindicators, and Web analytics associated with socialmedia.
a. Cover page
b. Overview describing the importance ofthe ‘Return on investment, key performance indicators,and Web analytics associated with social media.’ tocurrent business and professional practice in your own words.
c. Purpose of Research should reflect the potential benefit ofthe ‘Return on investment, key performance indicators,and Web analytics associated with social media.’ tothe current business and professional practice and the larger bodyof research. d. Review of the Literature summarized in your ownwords. Note that this should not be a “copy and paste” ofliterature content, nor should this section be substantially filledwith direct quotes from the article. A literature review is asummary of the major points and findings of each of the selectedarticles (with appropriate citations). Direct quotations should beused sparingly. Normally, this will be the largest section of yourpaper (this is not a requirement; just a general observation).
e. Practical Application of the literature. Describe how yourfindings from the relevant research literature can shape, inform,and improve current business and professional practice related toyour chosen topic.
f. Conclusion in your own words
The research must be conducted using peer-reviewed trade oracademic journals. While Blogs, Wikipedia, encyclopedias, coursetextbooks, popular magazines, newspaper articles, online websites,etc. are helpful for providing background information, theseresources are NOT suitable resources for this researchassignment.
Topic Selected: Return on investment, key performanceindicators, and Web analytics associated with socialmedia.
a. Cover page
b. Overview describing the importance ofthe ‘Return on investment, key performance indicators,and Web analytics associated with social media.’ tocurrent business and professional practice in your own words.
c. Purpose of Research should reflect the potential benefit ofthe ‘Return on investment, key performance indicators,and Web analytics associated with social media.’ tothe current business and professional practice and the larger bodyof research. d. Review of the Literature summarized in your ownwords. Note that this should not be a “copy and paste” ofliterature content, nor should this section be substantially filledwith direct quotes from the article. A literature review is asummary of the major points and findings of each of the selectedarticles (with appropriate citations). Direct quotations should beused sparingly. Normally, this will be the largest section of yourpaper (this is not a requirement; just a general observation).
e. Practical Application of the literature. Describe how yourfindings from the relevant research literature can shape, inform,and improve current business and professional practice related toyour chosen topic.
f. Conclusion in your own words