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Choose a company you are familiar with through your own experiences in making a purchase from them or through your emplo

Posted: Wed Jul 06, 2022 6:06 am
by answerhappygod
Choose a company you are familiar with through your own
experiences in making a purchase from them or through your
employment with them. Assess the company's 5 Ps marketing
mix framework, via your own experiences and through further
research you PERSONALLY conduct on the internet. Look at
their website and social media portals to see how they connect
with their customers.
Your submission should be in essay format in a word document
and be a minimum of two pages.
Your submission should include or answer the following:
A detailed description of the company's 5 P's marketing mix
Explain why one of the 5P's is most important to the company'
brand.
What competitive advantage does this company possess?
Which of the customer-side elements of the core marketing mix
do you think is the most difficult for this company to manage?
What makes this customer element so difficult for this company
to manage?
How effective is the company engaging customer participation?
Describe what makes you feel connected to them and their brand