Answer Happy

Topic: Budgeting Mr. Jonny, president of Jonnyware Company, has developed an accounting software program for the furniture business. The firm's competitive strategy is to meet customer needs both local and international in the furniture market by providing quality software. In the first year, sales were far greater than expected, and Jonny hired additional marketing and customer service personnel to assist in his business. In addition, Jonny must keep up with the competition, so he has added more software engineers and programmers to create new software. This hiring increase caused Jonny to rent bigger facilities. Although Jonnyware appears to be successful, the firm has cash flow problems with all the expansion activities. Jonny believes that it is time to make a budget. Required a) Describe the planning and control implications of the budgeting process for Jonnyware. (10 Marks) b) Should Jonnyware emphasize short-term or long-term budgets? Explain. (10 Marks) c) Should Jonnyware use line-item budgets, budget lapsing, flexible budgets, or zero-base budgets? Explain. (16 Marks)