Competitive Advantage Exercise (4 Marks) comany name is h&m In this exercise pick one avenue your company is using to di
Posted: Wed Jul 06, 2022 6:06 am
Competitive Advantage Exercise (4 Marks)
comany name is h&m
In this exercise pick one avenue your company is using todifferentiate itself from its competitors. Explain in detail howyour company’s differentiation is a unique strength and thereforegains an advantage over its competitor’s by offering theirconsumers greater value.
Examples of ways to differentiate are:
Through product differentiation - differentiate on features,performance, style, design, etc...
Through service differentiation - differentiate on speed,convenience, care, etc..
Through channel differentiation - differentiate on channel'scoverage, expertise, performance, etc...
Through people differentiation - differentiate on firm's peopleor employees (friendly, helpful, better trained, etc...)
Through image differentiation - differentiate on company's brandimage (including reputation and history)
comany name is h&m
In this exercise pick one avenue your company is using todifferentiate itself from its competitors. Explain in detail howyour company’s differentiation is a unique strength and thereforegains an advantage over its competitor’s by offering theirconsumers greater value.
Examples of ways to differentiate are:
Through product differentiation - differentiate on features,performance, style, design, etc...
Through service differentiation - differentiate on speed,convenience, care, etc..
Through channel differentiation - differentiate on channel'scoverage, expertise, performance, etc...
Through people differentiation - differentiate on firm's peopleor employees (friendly, helpful, better trained, etc...)
Through image differentiation - differentiate on company's brandimage (including reputation and history)