Answer Happy

In the Capsim sensor industry, you serve five customer groups or market segments. Each segment is named for its purchasing concerns: • Traditional: 32.4% of market sales dollars. Traditional customers seek proven products using current technology; • Low End: 31.1% of market sales. Low End customers seek proven products, are indifferent to technological sophistication, and are price motivated; High End: 15.3% of market sales. High End customers seek cutting-edge technology in both size and performance; • Performance: 10.4% of market sales. Performance customers seek high reliability, advanced technology products, emphasizing high performance; • Size: 10.8% of market sales. Size customers seek advanced technology products that focus on small size. Using the concepts on the external environment from Chapter 2 of the course text, determine how the degree to which each sensor segment is affected by the five factors noted by Porter. Your success in the simulation will be impeded if you do not understand the differences between each sensor market and the industry environment factors that influence these differences. You have three attempts to complete the table accurately. Threat of new entrants Bargaining power of suppliers Bargaining power of buyers Threat of substitute products Traditional Low End → t 4) O C High End ✪ ( Performance ( Size ✦ C