1. Why the target market(s) is/are attractive? Based on the 5 descriptive criteria mentioned in STEP 3 of the segmentati
Posted: Wed Jul 06, 2022 6:05 am
1. Why the target market(s) is/are attractive? Based on the 5 descriptive criteria mentioned in STEP 3 of the segmentation, targeting and positioning process described in the text, explain why you selected this/these target(s) versus others. Please be sure to tie back to the textbook section on evaluating attractiveness including the various components.