Building Customer Service: HOLT CAT HOLT® CAT is the authorized Caterpillar® heavy equipment and engine dealer for 118 c
Posted: Wed Jul 06, 2022 6:05 am
Building Customer Service: HOLT CAT
HOLT® CAT is the authorized Caterpillar® heavy equipment andengine dealer for 118 counties in south, central, north, and eastTexas. Established in 1933, HOLT sells, services, and rents Catequipment, engines, and generators for construction, mining,industrial, petroleum, and agricultural applications. HOLT sellsCaterpillar used equipment worldwide and fabricates its own line ofcustom-engineered products, including root plows and water tankers.HOLT CAT is one of 15 dealers in the Americas to receiveCaterpillar's "Circle of Excellence" award.
The ultimate goal of delivering superior customer service is toincrease brand loyalty. Customers will usually remain loyal to acompany or brand if they feel they receive more value from thatcompany's goods and services than they do from its competitors.Offering superior customer service goes a long way toward ensuringthat the company's customers will stay loyal. Companies achievecustomer satisfaction when they meet the needs and expectationstheir customers have for their goods or services. In today'sbusiness climate, customer satisfaction is a first step to ensuringthat customers will remain loyal to the company or brand.
Describe at least 3 customer service tactics described in thevideo that Holt Cat has implemented that are a source ofcompetitive advantage to them. Be specific.
HOLT® CAT is the authorized Caterpillar® heavy equipment andengine dealer for 118 counties in south, central, north, and eastTexas. Established in 1933, HOLT sells, services, and rents Catequipment, engines, and generators for construction, mining,industrial, petroleum, and agricultural applications. HOLT sellsCaterpillar used equipment worldwide and fabricates its own line ofcustom-engineered products, including root plows and water tankers.HOLT CAT is one of 15 dealers in the Americas to receiveCaterpillar's "Circle of Excellence" award.
The ultimate goal of delivering superior customer service is toincrease brand loyalty. Customers will usually remain loyal to acompany or brand if they feel they receive more value from thatcompany's goods and services than they do from its competitors.Offering superior customer service goes a long way toward ensuringthat the company's customers will stay loyal. Companies achievecustomer satisfaction when they meet the needs and expectationstheir customers have for their goods or services. In today'sbusiness climate, customer satisfaction is a first step to ensuringthat customers will remain loyal to the company or brand.
Describe at least 3 customer service tactics described in thevideo that Holt Cat has implemented that are a source ofcompetitive advantage to them. Be specific.