Country-of-origin effect (COE) can be defined as any influence that the country of manufacture, assembly, or design has
Posted: Wed Jul 06, 2022 6:05 am
Country-of-origin effect (COE) can be defined as any influencethat the country of manufacture, assembly, or design has on aconsumer’s positive or negative perception of a product. Elaborateon the country-of-origin effects of global brands, using SouthPacific as well as international examples.