Answer Happy

Revenue
Tactics
Strategies
Core Values
Vision
Tactics
Strategies
Mission
Vision
Tactics
Strategies
Mission
Vision
Tactics
Core Values
Mission
Sales
Tactics
Communication
Core Values
To increase media impressions by 10 percent by May2015.
To enhance recall of key messages among pediatric nursesby 15 percent by March 2015.
To double the number of influencers engaged with the brandon twitter by April 2015.
To raise awareness of the benefits of a good diet foroverall health
Written as an infinitive phrase
Measurable and timebound
Include a public
All of the above
A and B
The client’s preferences
Competitive pressures
Research findings
All of the above
A and B
Mission
Communication Goal
Business Goal
Strategy
Tactic
11.A detailed……………………. spells out messaging from A to Z. Itallows the communication team to gain agreement on content, tone,and texture of all communication and keeps all communicatorsspeaking with “one voice.”
Press Kit
Messaging Guide
SWOT
Strategy
Communication Approach