Answer Happy

In this Discussion Board, please read the Cola Wars Continue:Coke and Pepsi in 2010 (Harvard Business Review) carefully andanswer ALL of the following prompts in your initial post (you willnot be able to see the posts of your classmates until you make yourinitial post). Remember that you are acting in the role ofconsultants or advisors to the company described in the case. Makesure your initial posting is in APA format and contains at leastone reference and at least one cited. Here are the questions:
Compare the economics of the concentrate business to that of thebottling business: why is the profitability so different?
Please I need one reference and one cite.