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the global brand chosen (google) 1. Discuss the concept of globalization vs. customization and the measures taken by the
Posted: Wed Jul 06, 2022 6:03 am
by answerhappygod
- The Global Brand Chosen Google 1 Discuss The Concept Of Globalization Vs Customization And The Measures Taken By The 1 (58.45 KiB) Viewed 12 times
the global brand chosen (google) 1. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material. (20 marks) 2. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material. (10 marks)