Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience group
Posted: Wed Jul 06, 2022 6:03 am
Millennials (born between 1981 and 1996) and Generation Z (bornbetween 1997 and 2015) are the two target audience groups that areimportant for businesses in the entertainment category.
As a regional marketing director of the theme park, you areaware that more than 70% of your target audience falls into theGeneration Z category. Understanding their needs, mindsets,perceptions, and preferred methods of communication is essentialfor your business and your marketing strategy.
Considering these points, you will draft a recommendation reportthat will help the chief marketing officer (CMO) and the othermarketing directors understand the importance of these majorstakeholders in the marketing strategy for park reopening. Yourrecommendation report should also include the correct marketingstrategies to engage Generation Z.
Prompt
Draft a report for the CMO in the scenario and recommendmarketing strategies to engage Generation Z, or the “I-Generation.”Specifically, you must address the following criteria:
As a regional marketing director of the theme park, you areaware that more than 70% of your target audience falls into theGeneration Z category. Understanding their needs, mindsets,perceptions, and preferred methods of communication is essentialfor your business and your marketing strategy.
Considering these points, you will draft a recommendation reportthat will help the chief marketing officer (CMO) and the othermarketing directors understand the importance of these majorstakeholders in the marketing strategy for park reopening. Yourrecommendation report should also include the correct marketingstrategies to engage Generation Z.
Prompt
Draft a report for the CMO in the scenario and recommendmarketing strategies to engage Generation Z, or the “I-Generation.”Specifically, you must address the following criteria: