Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platform
Posted: Wed Jul 06, 2022 6:03 am
Overview
Marketing in the digital age is very dynamic; it is necessary tomonitor multiple digital channels and platforms to engage with yourtarget audience without missing any opportunity. Digital channelsand platforms are measurable and allow for monitoring performanceof your marketing efforts in real time.
As a regional marketing director in the course scenario, you aretasked with designing a phased marketing strategy for reopening thepark. You have already done an analysis of brand implications andhave identified suitable traditional marketing methods to addressthe marketing needs for park reopening. As the organization haschosen a blended approach (traditional plus digital) for marketing,your CMO wants you to create a digital marketing strategy to gowith the traditional marketing strategy you already determined.
Prompt
Create a narrated PowerPoint presentation to help otherdirectors in the scenario understand the importance of digitalmarketing for brand awareness. Create speaker notes, if necessary,for each slide. Specifically, you need to address the followingcriteria:
Marketing in the digital age is very dynamic; it is necessary tomonitor multiple digital channels and platforms to engage with yourtarget audience without missing any opportunity. Digital channelsand platforms are measurable and allow for monitoring performanceof your marketing efforts in real time.
As a regional marketing director in the course scenario, you aretasked with designing a phased marketing strategy for reopening thepark. You have already done an analysis of brand implications andhave identified suitable traditional marketing methods to addressthe marketing needs for park reopening. As the organization haschosen a blended approach (traditional plus digital) for marketing,your CMO wants you to create a digital marketing strategy to gowith the traditional marketing strategy you already determined.
Prompt
Create a narrated PowerPoint presentation to help otherdirectors in the scenario understand the importance of digitalmarketing for brand awareness. Create speaker notes, if necessary,for each slide. Specifically, you need to address the followingcriteria: