Answer Happy

Assignment
Visit www.Apple.com and then navigate to the Pad Proand write positioning statement for the product. Please segmentyour paper into sections with titles as follows:
Section 1 - Positioning Statement: To targetaudience (TA) Product X is the frame of reference(FOR) that unique point of difference (UPD).
Section 1 – The TA
Define the TA. In this section you will want to talk aboutcharacteristics of the TA, such as:
Size - Size of market
Sufficiency - Whether the group is sufficient to establish asuccessful business
Accessibility – How to communicate to the group (mediahabits)
Attitudes
Opinions
Motivations
Section 2 - The FOR
In this section you must identify the competitive set (such asin a perceptual map (see positioning lecture on D2L) You mustconsider;
Learning Theory – Risk assessment Physical, Psychological,Financial etc.
ELM (see Chapter 6)
Central or Peripheral Route to Persuasion
Visual or Verbal message content (Right or Left Brain)
Media
Section 3 UPD
In this section you must talk about how the products attributessatisfy the needs of the TA and how the product is presented
Stimulus Generalization
Stimulus Discrimination
Brand equity
THE REST IS UP TO YOU.