Global Marketing Environment Examine global interconnectedness as it applies to marketing. Organizations interested in p
Posted: Wed Jul 06, 2022 5:54 am
Global Marketing Environment
Examine global interconnectedness as it applies tomarketing.
Organizations interested in pursuing global markets mustconsider the external environment. Many of the sameenvironmental forces that relate to domestic markets also apply toglobal markets (Lamb et al., 2021). You will look at the globalmarketplace in which, thanks to the Internet, even small companiescan participate. The external marketing environment is full ofopportunities and threats that can have a profound effect on thesuccess or failure of a company, a brand, or a product in theglobal marketplace.
In this assessment, you will practice scanning the globalmarketing environment (i.e., environmental analysis) foropportunities or threats to expansion in a country of your choiceoutside the U.S. for Persimmon Bakery as the owner.
Scenario: You are theowner of Persimmon Bakery, which is currently located in the cityclosest to where you live. You specialize in breads and sweets frommany different countries and now have operations in eight regionsof the U.S. You realize the market has become saturated in the U.S.At a recent international trade show, you were surprised at howmany requests you received to license or franchise your concept inother countries.
Your task is the following:
Based on the scenario, identify another country outside theUnited States to research and determine the feasibility of enteringthis foreign market for Persimmon Bakery as the owner by addressingthe checklist items in a minimum 10-slideMicrosoft® PowerPoint® presentationwith audio and audio notes.
Checklist:
Step 1: Cultural Factors
Step 2: Demographic Factors
Step 3: Economic Factors
Access The World Factbook (cia.gov) from the CIA andselect the country of choice in the upper right hand corner searchbox.
Use bulleted points to make your main points (3–4 bullets perslide) and then explain those bulleted points in the notes sectiondirectly under the slide. Adding the audio necessitates havingeither a built-in microphone in your computer or a headset withmicrophone to record the audio portion. Access instructionsfor adding audio to your presentation.
Step 4: Political/Legal Forces
-Go to the World Bank Group’s “Doing Business”website and note the “Ease of Doing Business” ranking
-Then go the World Economic Forum’s website for “country andregional trends from the NRI”.
Provide the four rankings for your chosen country.
Step 5: Technological Forces
Step 6: Geographical Factors
Step 7: Summary
Directions: Adding the audio to yourPowerPoint presentation necessitates you having either a built-inmicrophone in your computer or a headset with microphone to recordthe audio portion.
Step 1: Cultural Factors
Access Commisceo™ Global Consultants’ country culturalfactors. Once you enter a country, scroll all the way down to seeall the country information (you do not have to download it).
Step 2: Demographic Factors
Access demographic data at the U.S. Bureau of the Census:International database. (Go the main site, then do a search for“International database” and this database should come up.)
Step 3: Economic Factors
Access The World Factbook and select the country of choicein the upper right hand corner search box.
Step 4: Political / Legal Forces
-Go to the World Bank Group’s “Doing Business” website and notethe “Ease of Doing Business” ranking (1= easiest) and “Starting aBusiness” (1= easiest) and “Registering Property” (1= easiest) foryour chosen country.
-Go the World Economic Forum’s website for “country and regionaltrends from the NRI,” scroll down to Table 2, and note the rankingof the political and regulatory environment by country (1 = bestenvironment).
Step 5: Technological Factors
Identify the ranking of networked readiness for yourcountry (1 = most networked) on the World Economic Forumwebsite.
Step 6: Geographical Factors
Use the CIA World Factbook source
Step 7: Summary
Examine global interconnectedness as it applies tomarketing.
Organizations interested in pursuing global markets mustconsider the external environment. Many of the sameenvironmental forces that relate to domestic markets also apply toglobal markets (Lamb et al., 2021). You will look at the globalmarketplace in which, thanks to the Internet, even small companiescan participate. The external marketing environment is full ofopportunities and threats that can have a profound effect on thesuccess or failure of a company, a brand, or a product in theglobal marketplace.
In this assessment, you will practice scanning the globalmarketing environment (i.e., environmental analysis) foropportunities or threats to expansion in a country of your choiceoutside the U.S. for Persimmon Bakery as the owner.
Scenario: You are theowner of Persimmon Bakery, which is currently located in the cityclosest to where you live. You specialize in breads and sweets frommany different countries and now have operations in eight regionsof the U.S. You realize the market has become saturated in the U.S.At a recent international trade show, you were surprised at howmany requests you received to license or franchise your concept inother countries.
Your task is the following:
Based on the scenario, identify another country outside theUnited States to research and determine the feasibility of enteringthis foreign market for Persimmon Bakery as the owner by addressingthe checklist items in a minimum 10-slideMicrosoft® PowerPoint® presentationwith audio and audio notes.
Checklist:
Step 1: Cultural Factors
Step 2: Demographic Factors
Step 3: Economic Factors
Access The World Factbook (cia.gov) from the CIA andselect the country of choice in the upper right hand corner searchbox.
Use bulleted points to make your main points (3–4 bullets perslide) and then explain those bulleted points in the notes sectiondirectly under the slide. Adding the audio necessitates havingeither a built-in microphone in your computer or a headset withmicrophone to record the audio portion. Access instructionsfor adding audio to your presentation.
Step 4: Political/Legal Forces
-Go to the World Bank Group’s “Doing Business”website and note the “Ease of Doing Business” ranking
-Then go the World Economic Forum’s website for “country andregional trends from the NRI”.
Provide the four rankings for your chosen country.
Step 5: Technological Forces
Step 6: Geographical Factors
Step 7: Summary
Directions: Adding the audio to yourPowerPoint presentation necessitates you having either a built-inmicrophone in your computer or a headset with microphone to recordthe audio portion.
Step 1: Cultural Factors
Access Commisceo™ Global Consultants’ country culturalfactors. Once you enter a country, scroll all the way down to seeall the country information (you do not have to download it).
Step 2: Demographic Factors
Access demographic data at the U.S. Bureau of the Census:International database. (Go the main site, then do a search for“International database” and this database should come up.)
Step 3: Economic Factors
Access The World Factbook and select the country of choicein the upper right hand corner search box.
Step 4: Political / Legal Forces
-Go to the World Bank Group’s “Doing Business” website and notethe “Ease of Doing Business” ranking (1= easiest) and “Starting aBusiness” (1= easiest) and “Registering Property” (1= easiest) foryour chosen country.
-Go the World Economic Forum’s website for “country and regionaltrends from the NRI,” scroll down to Table 2, and note the rankingof the political and regulatory environment by country (1 = bestenvironment).
Step 5: Technological Factors
Identify the ranking of networked readiness for yourcountry (1 = most networked) on the World Economic Forumwebsite.
Step 6: Geographical Factors
Use the CIA World Factbook source
Step 7: Summary