Build a marketing plan: Think about a product or service (use something your familiar with,) Perform a situational analy
Posted: Tue Jul 05, 2022 11:49 am
Build a marketing plan:
Think about a product or service (use something your familiarwith,) Perform a situational analysis and set your marketingobjectives and strategies. The questions in the outline must beanswered in the section of the marketing plan.
A. PERFORM A SITUATION ANALYSIS
How does marketing support mycompany's mission, objectives, and growth strategies?
What is the corporate culture and howdoes it influence marketing activities?
What has my company done in the pastwith its: Target markets Products? Pricing? Promotion? Supplychain?
What resources including managementexpertise does my company have that make us unique?
What is our core product? Actualproduct? Augmented product?
What product line/product mixstrategies should we use?
How should we package, brand, andlabel our product?
How can attention to service qualityenhance our success?
How will we price our product to theconsumer and through the channel? How much must we sell to breakeven at this price? What pricing tactics should we use?
How do we get our product to consumersin the best and most efficient manner?
How do we integrate supply chainelements to maximize the value we offer to our customers and otherstakeholders?
What types of retailers should we workwith to sell our products?
How do we develop a consistent messageabout our product? How do we generate buzz?
What approaches to advertising, salespromotion, social media, direct/database marketing, personalselling, and public relations should we use?
What role should a sales force play inthe marketing communications plan? How should direct marketing beused?
Think about a product or service (use something your familiarwith,) Perform a situational analysis and set your marketingobjectives and strategies. The questions in the outline must beanswered in the section of the marketing plan.
A. PERFORM A SITUATION ANALYSIS
How does marketing support mycompany's mission, objectives, and growth strategies?
What is the corporate culture and howdoes it influence marketing activities?
What has my company done in the pastwith its: Target markets Products? Pricing? Promotion? Supplychain?
What resources including managementexpertise does my company have that make us unique?
What is our core product? Actualproduct? Augmented product?
What product line/product mixstrategies should we use?
How should we package, brand, andlabel our product?
How can attention to service qualityenhance our success?
How will we price our product to theconsumer and through the channel? How much must we sell to breakeven at this price? What pricing tactics should we use?
How do we get our product to consumersin the best and most efficient manner?
How do we integrate supply chainelements to maximize the value we offer to our customers and otherstakeholders?
What types of retailers should we workwith to sell our products?
How do we develop a consistent messageabout our product? How do we generate buzz?
What approaches to advertising, salespromotion, social media, direct/database marketing, personalselling, and public relations should we use?
What role should a sales force play inthe marketing communications plan? How should direct marketing beused?