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Case Study Questions 1. As described in the case study, Jim and George found they required a senior local presence for expansions to succeed. Identify possible reasons for this. 2. Boston Pizza International has found it critical to achieve a balance: keeping the feel and standards of the restaurant chain while localizing other aspects. What strategies would assist the company with determining how to proceed in each respective market? 3. Boston Pizza uses the franchise model of expansion. What unique considerations exist when expanding to new markets using this model? 4. When Boston Pizza expanded into eastern Canada, the U.S. and Mexico, it also customized its online presence to each market. In what ways might the company tailor its website to appeal to customers in different target markets?