How do I figure out the expected market value to open a store to compete against Macy's? Here is the data I have? How do

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How do I figure out the expected market value to open a store tocompete against Macy's? Here is the data I have?
How do I figure out the expected market value to open adepartment store to compete against Macy's? Here is the data Ihave:
Trade area population 851,490, Trade area households 284,807,and average annual household income $91,938. The estimated valuefor all the Macy’s organization as of July 2022 is $4.8B. There are570 Macys in the whole United States, 42 stores are located in thestate of Florida. Can you use the chart below to do theestimation?
Expected Market Value: Miami’s Department store
Assumptions 
Probability p(x) 
Units ('000) 
Avg. Unit Price ($) 
Market Value ('$000) 
Expected Market Value ('$000)
Pessimistic 
Most Likely 
Optimistic 
Totals
Calculations:
Probability, P(x) must sum to 1.0 (100%)
Market Value = Units * Ave. Unit Price ($)
Expected Market Value = Market Value * Probability