Retailer adds Japanese haircare brand to its range By VIJENTHI NAIR and REBEKAH TEO METRO NEWS Saturday, 30 Apr 2022 GUA
Posted: Sun Jul 03, 2022 5:23 pm
question d & E
Retailer adds Japanese haircare brand to its range By VIJENTHI NAIR and REBEKAH TEO METRO NEWS Saturday, 30 Apr 2022 GUARDIAN Malaysia announced the latest addition to its brand range of products Kusabana - at a launch held at Cocodry Publika in Kuala Lumpur. Article 1 Its personal care department senior category manager Anashalwa Abu Bakar said Kusabana, which means "plant with flower" in Japanese, was inspired by the revered Japanese art form of natural beauty and flower arrangements. Guardian Health and Beauty Sdn Bhd corporate affairs and events senior manager Jennifer Wong (left) and Anashalwa showing Kusabana's haircare products. She said the products were a unique formulation made in Japan and bottled exclusively for Guardian Malaysia. "What makes it unique is that the products are formulated from the hot spring waters of Yubara, Japan, which is an award-winning open-air hot spring in West Japan. "The hot spring waters contain a multi-mineral combination of sodium, calcium and potassium that promotes a healthy scalp," she explained. She added that the products contained Camellia japonica oil from Toshima Island, which reduces split ends, protects hair from drying out due to external elements, softens hair and makes it shinier. "It is free from silicone and eight other (unhealthy) ingredients for healthy hair and skin. "About 90% of its contents are derived from natural ingredients, including six oils and extracts, with fragrances from world-class perfumers. "All Kusabana products are dermatologically tested and proven," she said. Guests at the event were treated to a hair wash using Kusabana products. They also indulged in a Japanese foot soak and tried their hand at the Japanese art of flower arrangement - ikebana. In a statement, Guardian Health and Beauty Sdn Bhd Malaysia and Brunei commercial director Anna Hull, who is also its South-East Asia own brand director, said they were constantly researching and bringing in the best products available at great value for customers. "The introduction of the exclusive Kusabana haircare range at Guardian store reflects our tireless effort in giving our best, by introducing products that use advanced technology, providing greater and better benefits and experiences to our customers. "We are very much aware of our reputation and legacy of being the 'number one' health and beauty retailer and a trusted community health expert in Malaysia, as we were named the Platinum award winner for 'Best Retailer' at the recent Putra Brand Awards. "So, we will continue to bring in and offer the widest range of health and beauty products at best value for our customers," she added. The products available for purchase include Damage Repair Shampoo and Conditioner and Hair Mask, Moist and Shine Shampoo and Conditioner, Volume and Anti-Breakage Shampoo, Deep Cleanse and Refresh Shampoo, as well as Moist and Repair Jasmine Hair Oil.
The Kusabana haircare range retails from RM31.90 per pack. 17 Picture 1: Guardian Pharmacy guardian Websites ● Picture 3: Health of Nation Event (28 April - 1 May 2022) ● www ● UnionB quardian HEALTH NATION FREE guardian RECOMMENDS KUSABANA, LATEST J-BEAUTY HAIR CARE REGIME Picture 2: Youtube Advertisement https://guardian.com.my/brands/kusabana.html?page=1 不含 50% 日本製 深層修護洗髮 A-967- 402225 Kusabana. くさばな CAMASERAPAIR HAIR 19 Picture 4: Damage Hair Repair Mask zuLses&t=9s https://www.tallpiscesgirl.com/2022/04/ ... qQBK6hBzIU
New & Exclusive GUES Kusabana SIEG DAMAGE REPAS PAY Seder Kusabana, COLED age Snow & Fasabura Figure 1: Printed Advertisement Enriched With Botanical Essences Kusabana Moist & Shine Shampoo & Conditioner Blended with Honey, Argan Oil, Olive Oil, Ume Extract, Grape Seed Extract & Moringa Seed Extract. The products help to improve hair elasticity and make hair soft and silky. SAVE 20% SAVE 20% 26.32 each Kusabana Hair Care Range 490ml RM32.90 each Kusabana % Moist & Repor Jasmine Hair O 95ml 25 52 each NP RM31.90 each SAVE 20% 25.52 each Kusabana Damage Repair Hair Mask (ar) 250g NP: RM3190 each SAVE 20% 26.32 each Kusabana Hair Care Range 490ml RM3290 each Blended with Japanese Camellia Ol, Argan Oil, Plum Seed Oil, Licorice Leaf Extract, Rice Bran Extract & Sunflower Seed Extract. The products help to protect hair from oxidative damage. Kusabana COLEN Kusabana Damage Repair Shampoo & Conditioner DANE TERAKHAS MAD wate Kusabana COLES M Kusabana Damage Repair Hair Mask ROSA Kusabana くさばな Now Laye Kusabana, CALEN TAM & fram Blended with Japanese Camellia Oil, Argan Oil, Plumn Seed Oil, Licorice Leaf Extract, Rice Bran Extract & Sunflower Seed Extract to help to repair hair damage. *** GR/2022/MY0086 www.kusabanajapan.com
d. Describe THREE (3) advantages of having retailers distribute Kubasana haircare line. (6 Marks) e. Identify THREE (3) promotion activities taken by Kubasana and Guardian for its haircare line. Explain the function of each activity. (6 Marks)
Retailer adds Japanese haircare brand to its range By VIJENTHI NAIR and REBEKAH TEO METRO NEWS Saturday, 30 Apr 2022 GUARDIAN Malaysia announced the latest addition to its brand range of products Kusabana - at a launch held at Cocodry Publika in Kuala Lumpur. Article 1 Its personal care department senior category manager Anashalwa Abu Bakar said Kusabana, which means "plant with flower" in Japanese, was inspired by the revered Japanese art form of natural beauty and flower arrangements. Guardian Health and Beauty Sdn Bhd corporate affairs and events senior manager Jennifer Wong (left) and Anashalwa showing Kusabana's haircare products. She said the products were a unique formulation made in Japan and bottled exclusively for Guardian Malaysia. "What makes it unique is that the products are formulated from the hot spring waters of Yubara, Japan, which is an award-winning open-air hot spring in West Japan. "The hot spring waters contain a multi-mineral combination of sodium, calcium and potassium that promotes a healthy scalp," she explained. She added that the products contained Camellia japonica oil from Toshima Island, which reduces split ends, protects hair from drying out due to external elements, softens hair and makes it shinier. "It is free from silicone and eight other (unhealthy) ingredients for healthy hair and skin. "About 90% of its contents are derived from natural ingredients, including six oils and extracts, with fragrances from world-class perfumers. "All Kusabana products are dermatologically tested and proven," she said. Guests at the event were treated to a hair wash using Kusabana products. They also indulged in a Japanese foot soak and tried their hand at the Japanese art of flower arrangement - ikebana. In a statement, Guardian Health and Beauty Sdn Bhd Malaysia and Brunei commercial director Anna Hull, who is also its South-East Asia own brand director, said they were constantly researching and bringing in the best products available at great value for customers. "The introduction of the exclusive Kusabana haircare range at Guardian store reflects our tireless effort in giving our best, by introducing products that use advanced technology, providing greater and better benefits and experiences to our customers. "We are very much aware of our reputation and legacy of being the 'number one' health and beauty retailer and a trusted community health expert in Malaysia, as we were named the Platinum award winner for 'Best Retailer' at the recent Putra Brand Awards. "So, we will continue to bring in and offer the widest range of health and beauty products at best value for our customers," she added. The products available for purchase include Damage Repair Shampoo and Conditioner and Hair Mask, Moist and Shine Shampoo and Conditioner, Volume and Anti-Breakage Shampoo, Deep Cleanse and Refresh Shampoo, as well as Moist and Repair Jasmine Hair Oil.
The Kusabana haircare range retails from RM31.90 per pack. 17 Picture 1: Guardian Pharmacy guardian Websites ● Picture 3: Health of Nation Event (28 April - 1 May 2022) ● www ● UnionB quardian HEALTH NATION FREE guardian RECOMMENDS KUSABANA, LATEST J-BEAUTY HAIR CARE REGIME Picture 2: Youtube Advertisement https://guardian.com.my/brands/kusabana.html?page=1 不含 50% 日本製 深層修護洗髮 A-967- 402225 Kusabana. くさばな CAMASERAPAIR HAIR 19 Picture 4: Damage Hair Repair Mask zuLses&t=9s https://www.tallpiscesgirl.com/2022/04/ ... qQBK6hBzIU
New & Exclusive GUES Kusabana SIEG DAMAGE REPAS PAY Seder Kusabana, COLED age Snow & Fasabura Figure 1: Printed Advertisement Enriched With Botanical Essences Kusabana Moist & Shine Shampoo & Conditioner Blended with Honey, Argan Oil, Olive Oil, Ume Extract, Grape Seed Extract & Moringa Seed Extract. The products help to improve hair elasticity and make hair soft and silky. SAVE 20% SAVE 20% 26.32 each Kusabana Hair Care Range 490ml RM32.90 each Kusabana % Moist & Repor Jasmine Hair O 95ml 25 52 each NP RM31.90 each SAVE 20% 25.52 each Kusabana Damage Repair Hair Mask (ar) 250g NP: RM3190 each SAVE 20% 26.32 each Kusabana Hair Care Range 490ml RM3290 each Blended with Japanese Camellia Ol, Argan Oil, Plum Seed Oil, Licorice Leaf Extract, Rice Bran Extract & Sunflower Seed Extract. The products help to protect hair from oxidative damage. Kusabana COLEN Kusabana Damage Repair Shampoo & Conditioner DANE TERAKHAS MAD wate Kusabana COLES M Kusabana Damage Repair Hair Mask ROSA Kusabana くさばな Now Laye Kusabana, CALEN TAM & fram Blended with Japanese Camellia Oil, Argan Oil, Plumn Seed Oil, Licorice Leaf Extract, Rice Bran Extract & Sunflower Seed Extract to help to repair hair damage. *** GR/2022/MY0086 www.kusabanajapan.com
d. Describe THREE (3) advantages of having retailers distribute Kubasana haircare line. (6 Marks) e. Identify THREE (3) promotion activities taken by Kubasana and Guardian for its haircare line. Explain the function of each activity. (6 Marks)