- International Marketing Barb4024 May 2022 Final Examination Source Https Www Academia Edu 41537131 Global Marketing 1 (83.88 KiB) Viewed 12 times
International Marketing (BARB4024) May 2022 Final Examination Source:
https://www.academia.edu/41537131/Globa ... on_Pearson Edu cation Based on the case study above, answer the following
questions:
Question 1 Using celebrities to advertise or market a product appears to have increased markedly in the past few years in many industries. Explain TWO (2) benefits of using celebrities in Morgan's communication strategy. (6 Marks) CONFIDENTIAL
Question 2 Identify TWO (2) Morgan's key competitive advantages in the international market. (6 Marks)
Question 3 Describe TWO (2) reasons that Morgan's international communication strategy is different from mainstream mass-produced car. (6 Marks)
Question 4 Localizing market strategy is the process of adapting content, products, and services to specific local markets. Identify TWO (2) advantages of localization for Morgan
Company's global market. (6 Marks)
Question 5 If Morgan wants to expand its products, briefly explain ONE (1) advantage and ONE (1) disadvantage of using "Market Expansion Strategies' matrix. (6 Marks) *** END OF
QUESTION PAPER *** 6