Marketing communications (marcom) refers to the messages and media that marketers use to communicate with their target
Posted: Sun Jul 03, 2022 5:22 pm
Marketing communications (marcom) refers to the messages and media that marketers use to communicate with their target markets. There are various example of marcom for instance traditional advertising, direct marketing, social marketing, presentations, and sponsorships. As a marketer how would you trace the customer journey by using AIDA Model on identifying cognitive stages an individual goes through during the buying process for a product and services in your organization?(10 marks)