1. In which stage of the New Product Development Process does the firm consider if the product is providing considerable
Posted: Sun Jul 03, 2022 5:22 pm
1. In which stage of the New Product Development Process doesthe firm consider if the product is providing considerablevalue?
a. Testing
b. Feature Specification
c. Launch
d. Development
e. Evaluation
2. In thinking of the differences between goods and services,which of the following is unique to services?
a. Intangibility
b. Inseparability
c. Perishability
d. Variability
e. All of these are unique to services
3. Which pricing strategy is used to stimulate initial trial ofa new product?
a. Pricing
b. Penetration
c. Markup
d. High/low
e. EDLP
4. Goods and services designed to deliver value to customers arereferred to as:
a. Goodies
b. Offerings
c. Satisfactories
d. Deliveries
e. Features
a. Testing
b. Feature Specification
c. Launch
d. Development
e. Evaluation
2. In thinking of the differences between goods and services,which of the following is unique to services?
a. Intangibility
b. Inseparability
c. Perishability
d. Variability
e. All of these are unique to services
3. Which pricing strategy is used to stimulate initial trial ofa new product?
a. Pricing
b. Penetration
c. Markup
d. High/low
e. EDLP
4. Goods and services designed to deliver value to customers arereferred to as:
a. Goodies
b. Offerings
c. Satisfactories
d. Deliveries
e. Features