Your are required to pick a local organization, do research on its marketing activities ( I choose the Vodafone, Fiji )
Posted: Sun Jul 03, 2022 4:27 pm
Your are required to pick a local organization, do research on its marketing activities
( I choose the Vodafone, Fiji )
1. Explain why it is important to understand ethical principles before you assist in marketing Activities.
2. .Describe the type of research skills you need when investigating marketing information.
3. Explain why an important part of researching marketing information is to investigate previous marketing activities.
4. Define customer demographics for Vodafone.
5. Define customer geography for Vodafone.
6. Define customer psychographics for Vodafone.
7. Define customer needs and benefits from the Vodafone.
8. Define customer purchase history and purchase frequency from the Vodafone.
9. Define customer average spend with the Vodafone.
10. Define customer loyalty level to the brand for Vodafone.
11. Define customer location preference of purchase for Vodafone.
12. Describe the Target audience for Vodafone.
13. Define 2 previous marketing activities of the Vodafone and for each describe it's effectiveness.
14. Define Marketing Mix.
15. For each Marketing Mix element (i.e. Product, Price, Promotion, & Placement) - define 1 Feature and 1 Benefit for the target segment of the Vodafone.
16. Define 2 expected outcomes for the marketing strategies of the Vodafone.
( I choose the Vodafone, Fiji )
1. Explain why it is important to understand ethical principles before you assist in marketing Activities.
2. .Describe the type of research skills you need when investigating marketing information.
3. Explain why an important part of researching marketing information is to investigate previous marketing activities.
4. Define customer demographics for Vodafone.
5. Define customer geography for Vodafone.
6. Define customer psychographics for Vodafone.
7. Define customer needs and benefits from the Vodafone.
8. Define customer purchase history and purchase frequency from the Vodafone.
9. Define customer average spend with the Vodafone.
10. Define customer loyalty level to the brand for Vodafone.
11. Define customer location preference of purchase for Vodafone.
12. Describe the Target audience for Vodafone.
13. Define 2 previous marketing activities of the Vodafone and for each describe it's effectiveness.
14. Define Marketing Mix.
15. For each Marketing Mix element (i.e. Product, Price, Promotion, & Placement) - define 1 Feature and 1 Benefit for the target segment of the Vodafone.
16. Define 2 expected outcomes for the marketing strategies of the Vodafone.