Answer Happy

Introduction The purpose of this project is to learn about the process and components of marketing research with a hands-on project that will allow you to utilize the concepts and knowledge you gain in this course and apply it to a real research issue. Objective The purpose of this assignment is to give you experience with defining a research problem, designing market research tools and then evaluating and analyzing the data to create recommendations for the marketing team. The final deliverable will be a comprehensive marketing research report, with both primary and secondary data. The primary research will be conducted by you through a survey to your friends, family, or whomever you deem necessary. You are to define a marketing problem. For example: • How many people want a new burger item on a McDonald's menu? • Would you pay more to ride with more legroom on an airline? • Should a company invest in a new technology? • What features do you want to see on the next smart phone?

Week 4: Exploratory Research Report (100 points) Submit a two page proposal that covers the research purpose, research objectives, hypotheses, plans for data collection and analysis, and explain how the client will benefit from your research. You will conduct exploratory research and/or secondary data analysis in order to do a thorough evaluation and analysis. Category Research Purpose and Objectives Hypothesis Data Collection Methodology Total Points 20 20 60 100 Description Is the research purpose and objective concise and a reasonable? Does the hypothesis state a valid problem to research? Does the data collection utilize methods and concepts from the lessons, text and course materials?