please help me i have to submit by 1.30pm related to marketing Consider yourself working for an ad agency in Vancouver.
Posted: Sun Jul 03, 2022 4:27 pm
please help me i have to submit by 1.30pm related tomarketing
Consider yourself working for an ad agency in Vancouver. Theagency has secured the Nike Account ( like in the movie). Nike hasentrusted your company with these tasks:
Background: Nike wants to launch women’s sneakers exclusivelyfor the Canadian markets (This would be your product if you are aguy)/ Nike is launching men’s sneakers exclusively for Canadianmarkets ( This would be your product if you are a girl).
P.S: For the men in the class, the product you will be launchingis Women’s Sneakers for the Canadian Markets
For the women in the class, the product you will be launching isthe Men’s Sneakers for the Canadian Markets
Q1. Since Nike stores are already established in Canada, suggesta product line extension for men/women and explain why. (Eg: Nikealready has women’s running shoes. Product Line Extension Example-Nike could launch shoes for ice hockey for women as Ice Hockey is apopular sport in Canada). (10 Marks)
Q2. Explain the segmentation for your product and also explainwhy:
· Geographic- Canada ( Fixed)
· Demographic Gender- Male/Female (Fixed)
· Generation-
· Family Life Cycle
· Psychographic Segment
(15 Marks)
Q3. Explain any two pricing strategies (Skimming/Penetration/Loss Leader/ Decoy/Captive Pricing) you would use to launch yourproduct and explain how and why you have chosen the strategy? (20Marks)
Q4. Suggest how you will implement the following promotionaltechniques to promote your product in Canada:
· Product Placement (where would you think would be the rightentertainment platform to promote this in Canada)
· Experiential Marketing Campaign
· Complementary Branding Suggestion ( 25 Marks)
Q5. Like in the movie, create a social media ad with the rightpictures, tagline, hashtag, and ad copy to promote the product inCanada. (30 Marks)
Eg: This is an existing ad. You would have to create somethingsimilar with an innovative hashtag. You will not be graded for yourdesign skills. But
Consider yourself working for an ad agency in Vancouver. Theagency has secured the Nike Account ( like in the movie). Nike hasentrusted your company with these tasks:
Background: Nike wants to launch women’s sneakers exclusivelyfor the Canadian markets (This would be your product if you are aguy)/ Nike is launching men’s sneakers exclusively for Canadianmarkets ( This would be your product if you are a girl).
P.S: For the men in the class, the product you will be launchingis Women’s Sneakers for the Canadian Markets
For the women in the class, the product you will be launching isthe Men’s Sneakers for the Canadian Markets
Q1. Since Nike stores are already established in Canada, suggesta product line extension for men/women and explain why. (Eg: Nikealready has women’s running shoes. Product Line Extension Example-Nike could launch shoes for ice hockey for women as Ice Hockey is apopular sport in Canada). (10 Marks)
Q2. Explain the segmentation for your product and also explainwhy:
· Geographic- Canada ( Fixed)
· Demographic Gender- Male/Female (Fixed)
· Generation-
· Family Life Cycle
· Psychographic Segment
(15 Marks)
Q3. Explain any two pricing strategies (Skimming/Penetration/Loss Leader/ Decoy/Captive Pricing) you would use to launch yourproduct and explain how and why you have chosen the strategy? (20Marks)
Q4. Suggest how you will implement the following promotionaltechniques to promote your product in Canada:
· Product Placement (where would you think would be the rightentertainment platform to promote this in Canada)
· Experiential Marketing Campaign
· Complementary Branding Suggestion ( 25 Marks)
Q5. Like in the movie, create a social media ad with the rightpictures, tagline, hashtag, and ad copy to promote the product inCanada. (30 Marks)
Eg: This is an existing ad. You would have to create somethingsimilar with an innovative hashtag. You will not be graded for yourdesign skills. But