Authentic Cup is a manufacturer, retailer, and marketer of beverages based in Tampa, Florida. Named after their founder,
Posted: Sun Jul 03, 2022 4:26 pm
Authentic Cup is a manufacturer, retailer, and marketer ofbeverages based in Tampa, Florida. Named after their founder,Dalinar Authentic, the company is one of the fastest growingbeverage companies in the United States. Their mission is to“Provide authentically sourced fine beverages at reasonableprices.” Authentic Cup specializes in Coffee; however, they haverecently added alcoholic beverages to their product lineup. Thecompany is known for their dedication to high quality, ethicallysourced beverages at affordable prices.
You have been recently hired by Authentic Cup as a consultant toevaluate their digital marketing strategy. During yourinitial meeting January 17th, you wrote down 5 majorobservations that you wanted to investigate deeper. For eachobservation, please indicate which direction you will take and why,paying close attention to items you learned while listening in yourDigital Marketing class. Your notes are listed below, followed byitalicized questions to be answered (by you). You will not receivecredit if you do not explain why.
Button Design
Number of customers who saw this button
Number of customers who clicked on the button
Total number of products sold from the clicks
1
10,000
300
30
2
12,000
500
50
3
8,000
400
50
Hint - Calculate theseitems:
Bonus: If thenumber of customers who clicked on Button Design 2 increased to2,000, all other data remaining the same, would your answer toQuestion 5 change? Please explain why or why not.
You have been recently hired by Authentic Cup as a consultant toevaluate their digital marketing strategy. During yourinitial meeting January 17th, you wrote down 5 majorobservations that you wanted to investigate deeper. For eachobservation, please indicate which direction you will take and why,paying close attention to items you learned while listening in yourDigital Marketing class. Your notes are listed below, followed byitalicized questions to be answered (by you). You will not receivecredit if you do not explain why.
Button Design
Number of customers who saw this button
Number of customers who clicked on the button
Total number of products sold from the clicks
1
10,000
300
30
2
12,000
500
50
3
8,000
400
50
Hint - Calculate theseitems:
Bonus: If thenumber of customers who clicked on Button Design 2 increased to2,000, all other data remaining the same, would your answer toQuestion 5 change? Please explain why or why not.