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SECTION A [100 Marks]Read the extract and answer ALL questions that follow. Steve Jobs:Triumph at Apple Steve Jobs was the only man in the whole world whocould have saved Apple in 1997, and Apple needed to be saved. Thecompany was successively mismanaged and was failing. Without goinginto the gory details, Apple’s products had deteriorated, itsmarketing was dreadful, and its finances would have collapsed hadit not been for CFO Fred Anderson’s work. Apple went shopping for anew operating system in a desperate attempt to remain relevant inthe world of Windows 95. In a remarkable turn of events, Apple’sthen CEO, Amelio, engineered the purchase of NeXT in December 1996for the startlingly high price of $429 million in cash and stock.It was obvious to any sentient being that Amelio was not the man tosave it. Michael Dell said it should be liquidated. Did Stevereally want to put himself through what was needed to fix thiscompany? There are two reasons that only Steve Jobs could havesaved Apple in 1997. First, Jobs persuaded Bill Gates to continuesupporting Apple by announcing a five-year commitment to writingsoftware, specifically Office for the Mac. Jobs also convincedGates to invest $150 million in nonvoting shares of Apple. Ameliohad attempted to negotiate a similar arrangement with Gates and hadfailed. Second, Steve was able to endow the work of others withmeaning as no one else at Apple could. Fred Anderson, who was hiredas chief financial officer in 1996 and did yeoman work keepingApple afloat financially despite its declining sales, said Steve“understood the soul of Apple. We needed a spiritual leader thatcould bring Apple back as a great product and marketing company. Sowe had to have Steve.” They got Steve. Amelio was summarilyousted on September 16, 1997. He wrote, “I had, along with manyothers ... been trapped by the charisma and boldness of thisunusual man.” Steve became “interim” CEO, a title he held for threeyears.. The “interim” was dropped in 2000. In the years from 1997to his death in 2011, Steve became an icon of the businessworld—the man who defined charisma in the context of enterprise.Four reasons stand out: the creation of Apple Retail, the iPod, theiPhone, and the iPad. In order to transform Apple into the vehicleto fulfill his ambition, Jobs had to whip the company into shape.His goal was not only to make a dent in the universe but alsoperhaps, in the far-off and unimaginable future, to put himself onpar with Bill Gates. (Adapted from source:https://hbswk.hbs.edu/item/steve-jobs-a ... ebrity-ceo)Answer ALL the questions in this section.
Question 1 (20 Marks)Drawing relevant examples from the extract, discuss the leadershipqualities of Steve Jobs and bring out how his leadership embodiesthe nature and elements of leadership.
Question 2 (20 Marks)Drawing from the extract and from your knowledge of the big fivepersonality traits and emotional intelligence, assess Steve Jobspersonality and emotional intelligence competencies.
Question 3 (20 Marks)Steve Job is best described as a charismatic leader. Charismaticleaders have the ability to enable ordinary people to achieveextraordinary results and are known for their capacity to inspiretheir employees to over-achieve. Some characteristic qualities of acharismatic leader are self-confidence, a clear vision,extraordinary behaviour and environmental sensitivity. Based onthis and with the use of relevant examples from the extract, arguein favour of the statement that Steve Jobs is a charismaticleader.
Question 4 (20 Marks)If you were in a situation like Steve Job where you had to takeover a failing company, state which process theory of motivation(Expectancy or Equity) you will employ, to motivate staff andprovide a detailed explanation to substantiate your choice.
Question 5 (20 Marks)In order to transform Apple, Steve Jobs had to whip the companyinto shape. This would involve setting up high performance teams.In setting up these teams, what are the characteristics that Jobsshould consider, to ensure that the teams could perform highly?