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Market segmentation is a marketing process where the market is divided into subgroups based on needs and customer characteristics. True False
A__________ is a tool marketers can use to assess a firm's social media presence as well as their competitors' presence. social audit false flag operation Tableau dashboard Microsoft Bl report
Buyer persona is a snapshoht of your ideal customer based on market research and real data about your existing customers. True False
Social media platforms compete for our attention so they can sell more online ad space True False
One reason that social media companies had revenue growth in 2021 was government stimulus more time offline capturing customer data
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