“Standardization versus Adaptation, two different strategic approaches which may be used for the marketing and running o
Posted: Sun Jul 03, 2022 4:16 pm
“Standardization versus Adaptation, two different strategicapproaches which may be used for the marketing and running ofbusiness operations of international Coffeehouses.” In your pointof view, which is better for Costa strategy for global expansion?Discuss your reasons while citing practical evidence from CostaCoffeehouse chain to support your answer.