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Case Study: Google’s Recruitment and Selection Process GoogleInc., the world’s largest and most popular search engine company,is also one of the most sought after companies in the world. Due tothe popularity of the company caused by its highly attractivecompensation and benefits packages for its employees, millions ofjob applications are constantly received by Google on an annualbasis. When Google Inc. topped the ranks for the most popularcompanies in the world, it could no longer contain the number ofapplications it receives from thousands of job hunters from allover the globe. Google aims to hire only the best employees thatfit the organizational culture and standards of Google, so thecompany started thinking of ways to better improve its recruitmentand selection process for its would-be employees. The Google Incmanagement decided to focus on the distinct behaviouralcharacteristics and personality that separates Google employeesfrom any other employees in other known companies. It shifted itsfocus from academic qualifications and technical experiences to theapplicant’s personality, creativity, leadership capacities,innovative and non-conventional ways of thinking and theapplicant’s overall exposure to the world. The Google RecruitmentProcess Google is known for various unique approaches that it hasutilised in order to attract the cream of the crop or the best ofthe bests. Google has so successfully utilized their brand in orderto attract the most talented and highly competent individuals inthe world. Because of their claim of providing the bestemployee-employer experience supported by the many perks, benefitsand high salaries that Google employees get to enjoy, Google becamethe most desired companies for men and women in the world. In orderto attract the best employees, Google draws them by the promise ofwealth and luxury, providing their employees with almost everythingan employee could possibly need, from absurdly high compensationsto extravagant and luxurious benefits like gourmet food, carwash,gym, snacks, exercise classes, dry cleaning services, car services,haircuts, oil changes, massages and many more, all for free. Onenotable recruitment technique that Google utilised in 2006 was thetargeted and unobtrusive approach to sending recruitment messages.Google crafted a simple technique to recruit the best students incertain schools and universities to work for them. They allowedpeople from these schools to access the search portal of Googlewherein the students’ IP address would be identified. The approachwas definitely a successful micro-targeted approach. It was also inthe same year when Google opened up to the idea of an EmployeeReferral Program. The Google selection process The algorithmtechnique effectively separated the top and the best performersfrom thousands of candidates vying for a position. Moreover, theassessment tool was made sure to successfully predict the bestpossible candidates from the least and the average. Google is ableto accurately identify the best candidates for the position using amore data-based and scientific approach. Usually, the interviewsbegin using the telephone. Once the phone interviews conducted havebeen successful, the applicant would be scheduled by therecruitment officer and be invited for a series of five to teninterviews in one day with ten different people. The interviews arefilled with brain teasers, algorithmic problems, and IQ tests.There were many instances when the applicants were asked to writecodes, brain storm, role play or solve mathematical equations onthe spot just to prove that they are highly-skilled and competent.https://www.mbaknol.com/management-case ... n-process/
Answer ALL the questions in this section.
Question 1 (25 Marks) Explain ANY THREE (3) human resourcefunctions. Referring to the case study, discuss Google’srecruitment and selection process.
Question 2 (25 Marks) “Human Resource Management today issignificantly different from personnel management that waspracticed years ago.” Differentiate clearly between the THREE (3)approaches to human resource management. Give your opinion of whichapproach is used by Google. Motivate your answer.
Question 3 (25 Marks) Explain the concept of strategicmanagement and strategic human resource management (SHRM). Discussthe FOUR (4) organisational strategies and the HR recruitment andselection strategy that will align with each strategy. Give youropinion which organisational strategy Google is implementing andtheir HR strategy that aligns with it. Use the case study tomotivate your answer.
Question 4 (25 Marks) Explain the THREE (3) challenges thataffect human resource management at Google. Discuss the approachesthat HR managers at Google can adopt in order to proactively managethe various Human Resource issues and challenges of thetwenty-first century.