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SECTION A [100 Marks] Case Study: Google’s Recruitment andSelection Process Google Inc., the world’s largest and most popularsearch engine company, is also one of the most sought aftercompanies in the world. Due to the popularity of the company causedby its highly attractive compensation and benefits packages for itsemployees, millions of job applications are constantly received byGoogle on an annual basis. When Google Inc. topped the ranks forthe most popular companies in the world, it could no longer containthe number of applications it receives from thousands of jobhunters from all over the globe. Google aims to hire only the bestemployees that fit the organizational culture and standards ofGoogle, so the company started thinking of ways to better improveits recruitment and selection process for its would-be employees.The Google Inc management decided to focus on the distinctbehavioural characteristics and personality that separates Googleemployees from any other employees in other known companies. Itshifted its focus from academic qualifications and technicalexperiences to the applicant’s personality, creativity, leadershipcapacities, innovative and non-conventional ways of thinking andthe applicant’s overall exposure to the world. The GoogleRecruitment Process Google is known for various unique approachesthat it has utilised in order to attract the cream of the crop orthe best of the bests. Google has so successfully utilized theirbrand in order to attract the most talented and highly competentindividuals in the world. Because of their claim of providing thebest employee-employer experience supported by the many perks,benefits and high salaries that Google employees get to enjoy,Google became the most desired companies for men and women in theworld. In order to attract the best employees, Google draws them bythe promise of wealth and luxury, providing their employees withalmost everything an employee could possibly need, from absurdlyhigh compensations to extravagant and luxurious benefits likegourmet food, carwash, gym, snacks, exercise classes, dry cleaningservices, car services, haircuts, oil changes, massages and manymore, all for free. One notable recruitment technique that Googleutilised in 2006 was the targeted and unobtrusive approach tosending recruitment messages. Google crafted a simple technique torecruit the best students in certain schools and universities towork for them. They allowed people from these schools to access thesearch portal of Google wherein the students’ IP address would beidentified. The approach was definitely a successful micro-targetedapproach. It was also in the same year when Google opened up to theidea of an Employee Referral Program. The Google selection processThe algorithm technique effectively separated the top and the bestperformers from thousands of candidates vying for a position.Moreover, the assessment tool was made sure to successfully predictthe best possible candidates from the least and the average. Googleis able to accurately identify the best candidates for the positionusing a more data-based and scientific approach. Usually, theinterviews begin using the telephone. Once the phone interviewsconducted have been successful, the applicant would be scheduled bythe recruitment officer and be invited for a series of five to teninterviews in one day with ten different people. The interviews arefilled with brain teasers, algorithmic problems, and IQ tests.There were many instances when the applicants were asked to writecodes, brain storm, role play or solve mathematical equations onthe spot just to prove that they are highly-skilled and competent.https://www.mbaknol.com/management-case ... ess/Answer ALL the questions in this section. Question 1 (25 Marks)Explain ANY THREE (3) human resource functions. Referring to thecase study, discuss Google’s recruitment and selection process.Question 2 (25 Marks) “Human Resource Management today issignificantly different from personnel management that waspracticed years ago.” Differentiate clearly between the THREE (3)approaches to human resource management. Give your opinion of whichapproach is used by Google. Motivate your answer. Question 3 (25Marks) Explain the concept of strategic management and strategichuman resource management (SHRM). Discuss the FOUR (4)organisational strategies and the HR recruitment and selectionstrategy that will align with each strategy. Give your opinionwhich organisational strategy Google is implementing and their HRstrategy that aligns with it. Use the case study to motivate youranswer. Question 4 (25 Marks) Explain the THREE (3) challenges thataffect human resource management at Google. Discuss the approachesthat HR managers at Google can adopt in order to proactively managethe various Human Resource issues and challenges of thetwenty-first century.