Answer Happy

1. Market segmentation involves aggregating the potential customers into groups that have common needs and might a. need the same products or marketing programmes b. buy the products with the same price c. be responsive to marketing research d. use the same payment methods 2. Which of the following is NOT the objective of using promotion mix? a. Remind b. Inform c. Persuade d. Design 3. The following are industrial products EXCEPT a. the raw materials for production of cosmetic products in factories b. the lipstick used by an office lady c. the photocopiers used in the offices d. the rice cookers used in restaurants 4. When Starbucks Café and a traditional tea restaurant charge different prices for a similar cup of coffee to customers who find the atmosphere in Starbucks worth the difference in price, we can say that is being used. a break-even pricing b. cost-plus pricing c. going-rate pricing d. customer value-based pricing 5. When a company delivers a high quality product with very high price, eg. Lancome, it is using a positioning strategy a. more for more b. more for the same c. more for less d. less for more