Growth, volume and dispersion of electronic markets case study questions 1. Suggest three different marketing objectives
Posted: Sun Jul 03, 2022 3:17 pm
Growth, volume and dispersion of electronic markets casestudy
questions
1. Suggest three different marketing objectives that anorganization operating in theB2B sector might identify to guide the company’s use of Internettechnologies. ( 15marks )
2.Choose one of the objectives proposed in your answer toquestion 1 and developan argument as to why an organization might make this particularchoice. Particularly, focus on the factors that mightinfluence the choice of marketingobjectives. ( 15 marks )
3.Apart from organizational size, suggest other factors thatmight influence the leveland extent of Internet and web adoption. ( 10 marks )
4. Suggest ways a market-orientated B2B company operating inindustrial printingmarkets might be using Internet technologies ( 10 marks )
questions
1. Suggest three different marketing objectives that anorganization operating in theB2B sector might identify to guide the company’s use of Internettechnologies. ( 15marks )
2.Choose one of the objectives proposed in your answer toquestion 1 and developan argument as to why an organization might make this particularchoice. Particularly, focus on the factors that mightinfluence the choice of marketingobjectives. ( 15 marks )
3.Apart from organizational size, suggest other factors thatmight influence the leveland extent of Internet and web adoption. ( 10 marks )
4. Suggest ways a market-orientated B2B company operating inindustrial printingmarkets might be using Internet technologies ( 10 marks )