PRINCIPLES AND PRACTICE OF MARKETING McDonald’s Corporation’s marketing mix (4Ps) involves various approaches that meet
Posted: Sun Jul 03, 2022 3:17 pm
PRINCIPLES AND PRACTICE OF MARKETING
McDonald’s Corporation’s marketing mix (4Ps) involves variousapproaches that meet business concerns in different fast foodrestaurant markets around the world. The marketing mix defines thestrategies and tactics that a company uses to reach targetcustomers, in terms of products, place, promotion, and price (the4Ps).
1. Mc Donald is described as consumer products that is bought byfinal consumers for personal consumption. Identify two (2)different customer segmentation for Mc Donalds in the fast foodindustry.
2. Define the four (4) major factors that influence consumerbuyer behavior.
3. Determine three(3) promotional tools that is suitable for McDonald to promote Mc Café.
4. Price is the amount of money charged for a product orservice, or the sum of all the values that customers exchange forthe benefits of having or using the product or service. Discuss themajor pricing strategy adopted by Mc Donald to create value to thecustomers.
McDonald’s Corporation’s marketing mix (4Ps) involves variousapproaches that meet business concerns in different fast foodrestaurant markets around the world. The marketing mix defines thestrategies and tactics that a company uses to reach targetcustomers, in terms of products, place, promotion, and price (the4Ps).
1. Mc Donald is described as consumer products that is bought byfinal consumers for personal consumption. Identify two (2)different customer segmentation for Mc Donalds in the fast foodindustry.
2. Define the four (4) major factors that influence consumerbuyer behavior.
3. Determine three(3) promotional tools that is suitable for McDonald to promote Mc Café.
4. Price is the amount of money charged for a product orservice, or the sum of all the values that customers exchange forthe benefits of having or using the product or service. Discuss themajor pricing strategy adopted by Mc Donald to create value to thecustomers.