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Name: Enhanced Marketing Principles - Chapter 5 - 5 Marks 1 Question Student Number: Upload your submission in Canvas. Q
Posted: Sun Jul 03, 2022 3:17 pm
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- Name Enhanced Marketing Principles Chapter 5 5 Marks 1 Question Student Number Upload Your Submission In Canvas Q 1 (43.92 KiB) Viewed 7 times
Name: Enhanced Marketing Principles - Chapter 5 - 5 Marks 1
Question Student Number: Upload your submission in Canvas.
Question 1 5 Marks Branding expert Kevin Roberts says that stories are what bring brands to life and keep them interesting. Reference: Pages 142-143 Tim Hortons. Every Cup Tells A Story Tim Horton's uses storytelling to develop interest and consumer commitment to the brand. Explain why brand storytelling is so important to the development of Tim Horton's. Given 2 examples of how Tim Horton's uses storytelling in their advertising/online presence. Do not use the same examples discussed in class.