You will select a Canadian company of your choice public or private and you will conduct an analysis of that company to
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You will select a Canadian company of your choice public or private and you will conduct an analysis of that company to
Youwill select a Canadian company of your choice public or private andyou will conduct an analysis of thatcompany to determine what they need to expand their businessabroad. The assignment will becompleted using Microsoft Power Point Presentation program. Theassignment is worth 10% of youroverall mark. Please answer the following questions in a Powerpoint format:1.) Please give us a background of the company you have selected,the company should be adomestic Canadian company that may be interested in expanding theirbusiness abroad. Pleaseprovide their history, products and services they offer, managementteam, vision, missionstatement etc. (10 Marks)2.) Please select an international target market that you areinterested in expanding the companyto. Please provide some brief intelligence on that target marketsuch as the name of thecountry, political environment, demographics, economic conditionsof that market, thecustomer profile etc. (10 Marks)3.) When expanding into the target market please identify some ofthe stakeholders that theCanadian company needs to deal with when entering the new market.Please be specific it caninclude government, associations, customers, distributors,retailers etc. (10 Marks)4.) Please research the culture that exists in the target market,please discuss what the culturaldifferences are between the Canadian firm and the culture in thetarget market, what are someof the barriers are and what strategies would you use to overcomethose cultural barriers.Further provide some examples how to apply cross-culturalnegotiation tactics to win theinternational customer over.(10 Marks)5.) How can you apply the strategic management process to succeedas an organization locally andabroad. (10 Marks)6.) Please prepare a SWOT (Strengths, Weaknesses, Opportunities,Threats) analysis on theCanadian company to determine if they are prepared to make thetransition to expand theiroperations abroad. (10 Marks)7.) Please prepare a conclusion and action plan at the end of yourpresentation. (10 Marks)8.) Please cite your slide and provide APA citation in the lastslide. (10 Marks)