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Chapter 7- Products & Brands 1. What is your favourite product? Why are you loyal to this product and brand? 2. Where do
Posted: Sun Jul 03, 2022 2:01 pm
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- Chapter 7 Products Brands 1 What Is Your Favourite Product Why Are You Loyal To This Product And Brand 2 Where Do 1 (47.32 KiB) Viewed 23 times
Chapter 7- Products & Brands 1. What is your favourite product? Why are you loyal to this product and brand? 2. Where does it fall on the service continuum? 3. Apply the "total product concept" to your product. 4. What type of consumer product is it (convenience, shopping, specialty, or unsought)? 5. Describe its "brand personality". 6. Does it have the characteristics of a good brand name? Explain. 7. What type of brand classification (individual, family, brand extension, sub-brand) applies? (text pp. 173-174) 8. What should the brand do to stay competitive in the future?