Answer Happy

This assignment should be completed individually. For each ofthe following categories, create a perceptual map of the brandsprovided within each category. (In other words, you will becreating three perceptual maps.) You should also feel free toinclude additional brands that you feel are a relevant competitorwithin the respective category.
You should first identify and label possible anchors for eachaxis. For the fast dining category, the horizontal axis might be“healthy food ------------------ junk food” and the vertical axis“wide selection -------------- limited selection.” Draw out andlabel the axes and then place each brand on the map where you feelit fits best. After creating the three perceptual maps, answer thefollowing questions.
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