Answer Happy

YJ clothing is an online retailer of men’s, women’s,and children’s clothing. The company has been in business for fiveyears and makes a modest profit from its online sales. However, inan effort to compete successfully against online retailingheavyweights, YJ clothing’s marketing director, Mr. Khalid, hasdetermined that YJ’s marketing information system needsimprovement. Mr. Khalid recommends that YJ clothing should beginsending out catalogs to its customers, keep better track of itscustomer’s buying habits, perform target marketing, and provide amore personalized shopping experience for its customers. Severalmonths ago, Mr. Khalid submitted a system service request (SSR) toYJ clothing’s steering committee. The committeeunanimously approved this project.
You were assigned to the project at that time and have sincehelped your project team successfully complete the projectinitiation and planning phase. Your team is now ready to move intothe analysis phase and begin identifying requirements for the newsystem.