- 5 You Might Have Already Heard About The Notorious Cat That Has Taken Over Athletic Apparel Puma Did You Know That Pu 1 (75.28 KiB) Viewed 18 times
5) You might have already heard about the notorious cat that has taken over athletic apparel; Puma. Did you know that Puma came into existence at the same time as Adidas did and that too by two brothers! So, the story is that back in 1924, two brothers started a
company that went by the name of Gebrüder Dassler Schuhfabrik, which translates to "Dassler Brothers Shoe Factory." As fate would have it, the two chaps fell off from each other and decided to split the family business into two separate brands, you guessed it, Adidas and Puma. Headquartered in Herzogenaurach, Bavaria, Germany, Puma was started in 1948 by Rudolf Dassler and sold athletic accessories, clothes, and shoes, amongst other things. Today Puma is the third largest
company to produce sportswear. As of 2019, Puma has managed to swoop in 5465.30 million dollars! Currently, Bjørn Gulden serves as the CEO at Puma. As per reports retrieved from 2017, Puma operates in 120 countries and has employed 13000 people worldwide. Let's explore the Puma SWOT analysis in a bit more detail to see where it is in the market these days as well as how Puma has managed to stay relevant all these years. Do the SWOT analysis of PUMA from the above statements as well as from your own thinking.